Colleges Advancement Summit

September 23rd – November 4th
Wednesdays at 2:00 p.m. Eastern

Presenting Partner:

The 2020 Colleges Advancement Summit program will be delivered once a week, for 7 weeks. Each weeks’ presentation will be live, and attendees will have a chance to pose questions and engage with the presenter and other attendees via a live chat function.

Colleges, Institutes, Cegeps and Polytechniques provide thousands of cutting-edge education and training programs to students all over the Country. Advancement shops in this space are doing top-notch work but often, in comparison to their University counterparts. CCAE is excited to bring together its professionals in this space for the first ever Colleges Advancement Summit.

Topics will range across disciplines and feature ample time for discussion and collaboration.

Registration Packages

Full Summit Package: $225 (access to all sessions)
Package of 3 sessions: $120 (access to 3 sessions of your choice)
Single Session: $55 (access to the session of your choice)

Potential member:

Full Summit Package: $335 (access to all sessions)
Package of 3 sessions: $180 (access to 3 sessions of your choice)
Single Session: $75 (access to the session of your choice)


Top value for your team! (applies to members only)
Take advantage of the CCAE Group Package by registering 5 or more team members from your school and save $50.
To access the group package rate, enter in discount code Coll5PLUS.
NOTE: the discount is only applicable to the Full Summit Package & CCAE members only.
For questions, contact *Discounts cannot be combined.

Get the most out of the discussion:





September 23, 2 p.m. eastern 
Opening Discussion

CCAE is excited to open the Colleges Advancement Summit with four pivotal panelists through an intriguing online discussion format. The discussion will consist of topics that pertain to the challenges and innovations that impact the College and Institute space. Attendees will gain solutions on key issues College advancement professionals face today, and prepare them for the future.

Michelle Bussey, Executive Director, NSCC Foundation and Alumni Relations, Nova Scotia Community College
Paul McCullough, Vice President Advancement, British Columbia Institute of Technology
Gillian Sneddon, Executive Director, Advancement, Fanshawe College
Facilitator: Guy Mallabone, President and CEO, Global Philanthropic

Questions will be collected during the registration process and the group address some of the items below.

  • What might the next 12 months look like for college advancement teams?
  • Building better strategies that are adaptive to a sudden change of pace.
  • How to engage College alumni virtually?
  • Demonstrating the value of alumni relations and fundraising to leadership
  • Strength in numbers and tackling challenges faced by College teams shops – how can problems be solved together as a network?

Should items go unanswered during the session, CCAE will circulate an offline document for presenter feedback and share it with all registered attendees.

Learning Objectives:

  • Hear different perspectives on how Colleges are approaching similar issues. This will provide the chance to reflect on one’s own shop and procedures.
  • Learn how and why, certain activities are being prioritized in response to current and future climate.
  • Identify areas of opportunity that may be taking place in other shops, that can be implemented locally.

Michelle BusseyMichelle Bussey

Paul McCulloughPaul McCullough

Gillian SneddonGillian Sneddon

Guy MallaboneGuy Mallabone

Moira Gookstetter
Moira Gookstetter

September 30, 2 p.m. eastern 
Making the Case to Grow your Advancement Shop

Moira Gookstetter, MA, CFRE, Executive Director, Langara College Foundation

Which comes first the investment in people or proof of dollars raised? How do you make the case to your senior leadership team and your colleagues to invest time and resources into Advancement? And can you do this without new or limited financial investments? This session will explore one way to accomplish this through Game Plan INSPIRE; to grow Advancement teams and see the benefits across campus with increased fundraising and alumni relations engagement.

Learning Objectives

  • Organizational Readiness for fundraising
  • Comprehensive Campaign planning and implementation
  • Training and education your fundraising team

Pete Lasher
Pete Lasher

October 7, 2 p.m. eastern 
How volunteers can enhance fundraising efforts

Pete Lasher, Senior Vice President, Grenzebach Glier + Associates

Volunteers can add extraordinary value to our fundraising efforts if we can deploy them effectively. The session will explore different strategies for engaging volunteers in the identification, cultivation, solicitation and stewardship of prospective donors.

Learning Objectives

  • Understand the best way to leverage volunteers in the development process
  • Understand the importance of aligning volunteer activity with fundraising strategy
  • Understand the benefits and drawbacks of volunteer committees

Denise Amyot
Denise Amyot

October 14, 2 p.m. eastern 
The importance of foundations and advancement post-COVID

Denise Amyot, President and CEO, Colleges and Institutes Canada

Colleges and institutes are facing many challenges post COVID-19, one of which is to expand revenues from non-government sources as the threat of government funding reductions in light of COVID-19 spending looms large. Donors, alumni, corporate partners, and foundations have the ability to make an important difference in the lives of students and faculty, so, now, more than ever, a “build back better” vision is critical to attracting contributors to support colleges and institutes in the recovery of their communities. Hear about the post-COVID-19 challenges facing the system and one extraordinary example of an advancement partnership from one of Canada’s leading colleges in this space.

Learning Objectives

  • Learn about colleges and institutes in the advancement space
  • Learn about one extraordinary college and what it has been able to accomplish
  • Learn why advancement is so important post COVID-19

Adelia Marchese
Adelia Marchese

October 21, 2 p.m. eastern 
7 Creative Ways to Engage your Alumni

Adelia Marchese, Director, Alumni Relations, Humber College Institute of Technology & Advanced Learning
Twitter: @adelia_marchese Instagram: @adelia_marchese

Colleges and Institutes host their communities for a short timer than University counterpart. Building meaningful connections while they are on campus lead to meaningful Alumni relationships. Whether you have a small or large alumni community, work in a large or small shop – this session will provide examples of fun and easy ways to stay connected with your alumni.

Learning Objectives

  • How to build meaningful connections with alumni
  • How to tailor your engagement opportunities to mass audiences but also still make them feel personal
  • How to foster pride with your alumni

Dan Keyworth
Dan Keyworth

October 28, 2 p.m. eastern 
The impact of technology: how to connect virtually with your college community

Dan Keyworth, Director of Customer Success, International Markets, Blackbaud
Twitter: @ddkeyworth

In-person fundraising may not be in the plans right now, but that doesn’t mean your advancement plans have to derail. How can you continue to use technology to engage and take your fundraising efforts digital? Join us to hear how technology and community come together at a time when Canadian colleges need it most, with real-world examples of some of the initiatives that education institutions around the world, both small and large, are currently focusing on.

Learning Objectives

  • How to harness CRM and wider technologies to maximise the effectiveness of your development and alumni relations program
  • How major gift fundraising may benefit from the recent necessary pivot to more virtual engagement
  • How peer-to-peer and DIY fundraising can help you deepen engagement with alumni, students and friends

Robyn Khunkun
Robyn Khunkun

November 4, 2 p.m. eastern 
Limitless: Building Industry Partnerships with Endless Possibilities

Robyn Khunkun, Associate Vice President, Advancement and Alumni Relations, Northern Alberta Institute of Technology (NAIT)

The Northern Alberta Institute of Technology (NAIT) takes its relationships with industry partners seriously. These partnerships are at the very core of what we build, as a polytechnic. But what are the possibilities and how can Advancement play a leading role in securing, broadening and deepening these partnerships for the benefit of all?

Learning Objectives

  • Discuss innovative ways to engage industry in building partnerships.
  • Deepening relationships, trust, and collaboration with key internal stakeholders.
  • Understanding the value that your institute can bring to an industry partner.

Tags: Current and Prospective Donor Research, Securing the Gift, Relationship Building, Volunteer Involvement, Leadership and Management, Ethics and Accountability, Colleges, Cegeps, Institutes, Polyteniques