Senior Leaders in Advancement Workshop

Tuesday, June 5

11:30 – 12:15 – Registration and Lunch
12:15 – 4:00 – Program



Claiming Our Story: The imperative for advancement leaders

Sue Cunningham, President of the Council for Advancement and Support of Education (CASE)

Nearly every day there is a headline somewhere in the world taking an educational institution – or the entire sector – to task. Some of the criticism is worth a close look; some distorts the work of our institutions and makes them unrecognizable. And, in the middle, live some difficult truths.

Lost amid all the noise is the intrinsic value of education to transform lives and society. As advancement leaders, it is imperative for us to claim our story. Sue Cunningham, President of CASE, will lead a conversation on how advancement can change the narrative while simultaneously educating our colleagues on how we must also hear our critics.



Funding advancement growth: Take control of your destiny

Peter Fardy, Vice-President, Advancement, Dalhousie University

As an advancement leader, how often to you find yourself complaining about limited resources? Do you see potential for significant growth in fundraising results, but feel constrained by your budget?

There are ways to fund the growth of your operation without competing with faculties and departments for a greater share of a shrinking operating budget.  It requires us to think differently about the ‘business’ of advancement and to apply common lessons from other business development enterprises.

This session will explore a range of principles and practices in use across North America and how stepping up to greater accountability and transparency can attract the funding you require.



Building an Advancement Ecosystem

Tim Hill, President & General Manager and Tiffany Crumpton, Director of Vertical Marketing and Strategy for Blackbaud’s Higher Education Business Unit

Through highlights from the Blackbaud Charitable Giving Report, this session will cover how to best build and integrate your advancement department and all its composite functions into a successful “ecosystem”. Tim and Tiffany will provide examples of several Blackbaud clients who have built a thriving advancement ecosystem.



Presenter profiles


Tiffany Crumpton is Director of Vertical Marketing and Strategy, Higher Education Business Unit at Blackbaud.  Tiffany has been with Blackbaud for over 15 years and has held multiple leadership roles in key strategic areas of Blackbaud’s business. She leads the strategic management and execution of the team’s go-to-market strategy across the entire higher education landscape. Key areas of responsibility include the strategic planning, commercialization and go-to-market execution of launching solutions and services to meet the ever-changing needs of higher education institutions. Tiffany also leads the team that evaluates and introduces new solutions to the market to affect the entire income stream on campus through partnership and acquisition.

Tiffany maintains a strong commitment to nonprofit leadership and has served on a number of nonprofit boards and steering committees supporting her alma mater, mentorship programs for women beginning careers in Marketing and Technology as well as organizations combatting ssues that arise with hunger and homelessness in her community. Tiffany currently serves as Vice Chairman of the Board of Directors for the Lowcountry Food Bank.



Sue Cunningham is President and CEO of the Council for Advancement and Support of Education, which supports over 3,700 schools, colleges and universities worldwide in developing their alumni relations, communications, fundraising and marketing operations. As CASE President and CEO, Sue provides strategic and operational leadership for one of the largest associations of education-related institutions in the world with members in over 80 countries.

Appointed in March 2015, Sue joined CASE from the University of Melbourne where, as Vice-Principal for Advancement, she worked with the Vice Chancellor in leading a campaign to raise AUS$500 million and in building the advancement team across the university.

In 2012, Sue Cunningham received the CASE Europe Distinguished Service Award, and in 2008, she was awarded a CASE Crystal Apple Award for Excellence in Teaching.


Peter Fardy is Vice President, Advancement at Dalhousie University. He is responsible for all fundraising and alumni relations activities. Peter initially joined Dalhousie in May 2009 as Chief Development Officer and Assistant Vice-President, Advancement.

Prior to this, he served for five years as Vice-President, Advancement at St. Francis Xavier University, in Antigonish, Nova Scotia. 

Earlier in his career, he held other marketing and general management roles across a variety of sectors. He also has a long record of volunteer leadership with many community organizations.

Peter earned a B.A. (Economics) from University of Toronto in 1983 and an MBA (Marketing) from Dalhousie University in 1985. He is also a graduate of the Executive Program at the University of Michigan Business School (2002).



Tim Hill joined Blackbaud in October 2016 as President & GM of the Higher Education Business Unit. He is a visionary, award-winning global marketing, sales and operations executive with over 25 years of executive experience at high-growth technology companies.

Tim served as a senior executive at ed-tech leader Blackboard for eight years, most recently as President, Global Marketing. Prior to this, Tim was President of the Professional Education business unit (ProEd ) focused on government, corporate, for-profit education and association market verticals.

Tim was instrumental in Blackboard’s revenue growth from $100M to over $650M. He was appointed global marketing leader by the founding CEO following multiple acquisitions and transition from a public company to $1.6B buyout by Providence Equity Partners.

Tim holds a BA in Business Administration from Taylor University.

 Tim on LinkedIn:

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