CCAeLearning Sessions

All CCAeLearning webinars are free to CCAE members. An unlimited number of advancement staff are welcome to participate and all sessions are applicable to a wide range of advancement professionals. Sessions run from 1 - 2 p.m. Eastern time.


Thank you to CCAE’s Winter Education Program Sponsors
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Sylvain-Jacques Desjardins
Sylvain-Jacques Desjardins

February 24, 2022 @1 p.m. ET
Opening a new building in a pandemic? How Concordians’ delivered a celebration in under 20 working days and thrived

Sylvain-Jacques Desjardins, Project Lead and Director of Communications, Advancement, Concordia University

Discover how academic, advancement, communications, events, facilities and government relations leaders at Concordia University came together to produce a hybrid event, featuring live and pre-recorded speakers, such as government officials, amid a public health crisis.

Learning Objectives

  • What to plan and anticipate;
  • how to creatively reduce roadblocks;
  • how much work you can expect for a hybrid launch.

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March 3 2022 @1 p.m. ET
2 sessions x30 min from 2021 Prix d’Excellence Best Use of Social Media Recipients

Jill Ellsworth
Jill Ellsworth

Session 1: Achieving Social Media Success Through Authenticity

Jill Ellsworth, Digital Communications Specialist, Cape Breton University

Cape Breton University has taken its social media presence from underwhelming to overperforming by focusing on three important steps. In this presentation you will learn about the importance of authenticity in social media, cultivating your brand identity, and the effort it takes to strategize social. Learn about audience insights, expectations, and how you can adapt your social media strategy in small ways for big wins.

Learning Objectives

  • The importance of authenticity in social media success
  • Cultivating your brand identity through tone and voice
  • Dedicating resources to ensure high quality content

Christopher Carroll
Christopher Carroll

Session 2: Algonquin College’s Online Convocation – Personalizing a virtual connection

Christopher Carroll, Content Manager at Keypath Education, (formerly at Algonquin College)

With the pandemic forcing Algonquin College’s convocation ceremonies to take place in a virtual space, the Communications team had to find a way to capture the spirit and excitement of these celebrations and translate them for an entirely digital audience. The campaign turned out to be a rousing success, thanks to customized messages sent out to grads, social media contests, celebrity shout-outs and more. Learn how AC was able to capture the spirit of the College’s largest annual event in a virtual setting.

Learning Objectives

  • Learn a variety of techniques for increasing social engagement during virtual events
  • Pinpoint key aspects of an in-person event that need to be translated for its online counterpart
  • Determine key metrics that can be used to measure the success of a virtual event

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March 17 2022 @1 p.m. ET
3 sessions x20 min from 2021 Prix d’Excellence Best Use of Multi-Media Recipients

Haweya Fadal
Haweya Fadal

Session 1: Developing a podcast from the ground up: what worked, what didn't, and lessons learned along the way

Haweya Fadal, Alumni Relations Officer, University Advancement, Ryerson University

Launching a university podcast can provide a new avenue to engage alumni and keep them informed about what’s happening within your institution. Ryerson University alumni are time-starved but still hungry for intelligent, informative discourse about the issues that affect their lives. We tapped into our network of researchers, experts and collaborators to provide valuable insight, context, and perspective on the significant issues facing our alumni and friends' community—regardless of their circumstances, life stage, or physical location. This presentation will delve into the process of developing our podcast, key insights, and lessons learned.

Learning Objectives

  • Discover strategies to create a new and compelling avenue of content for alumni
  • Learn how to leverage university resources and engage campus partners
  • Feel prepared to develop an educational and engaging podcast that will provide value for alumni

Derek Cassoff
Derek Cassoff

Session 2: Lights… Camera…Action: How McGill University positioned itself as a leader in Covid information

Derek Cassoff, Managing Director, Communications, University Advancement, McGill University

When Covid-19 first arrived in North America, and the pandemic shuttered our schools and communities, the world sought answers. Learn how McGill University’s advancement office quickly responded to the call with a timely series of alumni webcasts that would attract nearly 200,000 viewers over the course of the following months.

Learning Objectives

  • How to create meaningful alumni engagement experiences that intersect with institutional priorities and showcase your organization’s expertise
  • Why building a nimble and agile work environment can enable you to quickly respond to changing landscapes
  • When making decisions on the fly, it’s sometimes better to trust your gut while you wait for the data to emerge

Allison Stevenson
Allison Stevenson

Session 3: Sit back. Relax. Tour Western from home. How Western expedited the creation of a dynamic virtual tour (in just 10 days!)

Allison Stevenson, Associate Director, Integrated Communications, Western University

COVID-19 first arrived in London, Ontario during the most crucial time of year for undergraduate recruitment in Canadian postsecondary institutions. At Western, the pandemic escalated right before one of our largest conversion events, March Break Open House. Just two days before our event, we made the difficult decision to cancel for the health and safety of our community and guests. Shortly thereafter, the City of London went into its first shutdown. We knew we had to act fast to offer future students an alternative way to explore campus, meet our people and discover the Western Experience. Our solution: a dynamic virtual tour. Join this presentation to learn how Western expedited the creation of a fully immersive virtual tour within a couple weeks.

Learning Objectives

  • How to create excitement online when you can't connect in person
  • Discover ways to leverage your team's skillsets and current assets to your advantage
  • Review how project management can make or break your success

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To watch past sessions visit the CCAE Resource Hub.