2012 Atlantic Region Workshop

CCAE, in partnership with Red Letter Philanthropy Counsel, presents:

CCAE Workshop: Atlantic Region

Thursday April 12, 2012
Saint Mary’s University
Halifax, Nova Scotia

Meeting Location:  Private Dining Room
2nd Floor, Loyola Building
5865 Gorsebrook
B3H 1G3


Red Letter
Saint Mary's University


Theme: Advancement Recruitment and Engagement

What keeps many advancement professionals awake at night? Among the top concerns are how to achieve understanding, buy-in and engagement with advancement among academic colleagues and volunteers. Also high on the worry list: assessing, hiring, training and retaining top employees in an era of great institutional expectations, staff mobility and limited resources.

The CCAE Atlantic Region Workshop on Advancement Recruitment and Engagement will delve into these issues and more. Plan now to join your colleagues from across the Atlantic Region for this pragmatic workshop that will broaden your perspective on new tools and solutions for every advancement shop.


Schedule and Session Descriptions

8:30 – 9:00 a.m.


Registration opens
Coffee, juices and refreshments will be available


9:00 – 9:05 a.m.


Welcome – Mark Hazlett, CCAE Executive Director


9:05 – 10:30 a.m.


Using Behavioural Competencies for Better Staff Fit and Retention
Sheila Norris, Intersections Coaching


10:30 – 11:00 a.m.


Networking Break


11:00 a.m. – 12:30 p.m.


Volunteer Management
Carole McDougall, Director of Communications, United Way of Halifax


12:30 – 1:30 p.m. 


Networking Lunch


1:30 – 3:00 p.m.


Engaging Faculties in Alumni and Development Programming – Floyd Dykeman, Vice President, External, Dalhousie University

3:00 p.m. – 3:15 p.m.   Evaluations and Closing Remarks – Mark Hazlett, CCAE Executive Director



Square Pegs for Square Holes: Using Behavioural Competencies for Better Fit and Longer Retention
Presenter: Sheila Norris, Intersections Coaching

This workshop will introduce you to behavioural competencies – a tool you can use to help you to make better hiring decisions, and to help you to retain your current employees through more thoughtful, successful career and succession development. You will learn a bit of the history, understand the concepts, identify some of the critical competencies for different roles, and have some practice in identifying them in potential candidates.

Engaging Faculties in Alumni and Development Programming
Presenter: Floyd Dykeman, Vice President, University Relations, Dalhousie University

Floyd Dykeman, Vice President of External Relations at Dalhousie University, will share his experience in building a culture of cooperation and enthusiasm toward alumni and development programming across the university campus. This initiative was a critical step to ensure a successful launch of the Dalhousie Bold Ambitions campaign.


Presenter Profiles

Sheila NorrisSheila Norris, M.Ed., P.Eng., CEC, Intersections Coaching and Consulting

Sheila helps individuals and organizations improve what they do by helping them focus on how they do it. Her expertise is in enhancing organizational capacity and effectiveness by helping leaders to leverage their strengths, and the strengths of their organizations, to increase performance and enjoyment of their work.

Sheila has designed and implemented management, human resource and organizational development processes; designed and delivered post-secondary courses and workplace training; facilitated significant change management and strategic planning initiatives; conducted scientific research and managed technical projects for both public and private-sector clients, including a stint in Advancement at Queen’s University.



Carole McDougallCarole McDougall, Director of Communications, United Way of Halifax Region

Born in Ottawa, Carole has worked in a communications, marketing, event planning and public relations capacity for the past 25 years. She graduated with a Bachelor of History from the University of Ottawa and Bachelor of Education from Dalhousie University.

As Director of Communications and Brand Management for United Way of Halifax Region, she works to ensure brand alignment internally and increase understanding of the community impact mission externally.

Carole is a lifelong community volunteer. She was chair of the board of the YMCA of Halifax, Atlantic Region of YMCAs, Provincial Director of the Nova Scotia Chapter of Canadian Parents for French (CPF), and represented Nova Scotia on the national CPF Canada Board for four years. A former member of the Board of the National Arts Centre, she chaired the human resources and compensation as well as the marketing, development and communications committees.

Carole is a part-time faculty member at Mount Saint Vincent University’s Department of Communications.



Floyd DykemanFloyd W. Dykeman, Vice-President, External, Dalhousie University

When Floyd Dykeman joined the senior administration team at Dalhousie in June 2006, he brought with him not only more than two decades of senior-level strategic leadership experience, but also a unique perspective. As a fundraiser with academic and urban planning backgrounds, he understands the academic model, the business of universities, and the sense of community needed for universities to succeed. Floyd provides strategic leadership for Dalhousie in its relationships with its many constituents.

Now, in the midst of a $250 million transformative campaign—the largest in Dalhousie’s 200-year history—Mr. Dykeman is helping put the Maritime university onto the world stage. He states: “We need to build on our great potential. Resources made possible through successful fundraising will transform, in a fundamental way, the academic offerings and ultimately help us be the very best of the best."

Floyd Dykeman also oversees Dalhousie’s communications and marketing. “Dalhousie’s story has many layers,” he says. “Telling it to potential students, the community, research agencies, government and other very important stakeholders is critical to our overall success.”

From 1995 to 2006, Floyd served as Vice President, External Relations with Mount Allison University in Sackville, New Brunswick. During his tenure at Mount A, Mr. Dykeman also served as Founding Director of the Rural and Small Town Research and Studies Program, and he was a faculty member in the Geography Department. His educational background includes a Bachelor of Arts degree from Saint Thomas University and a Master’s of Planning degree from Queen's University.