Manulife is the newest CCAE National Partner, a partnership that has been solidified through an agreement stretching out over the next 10 years. Stemming from the CCAE Strategic Plan, this new national partnership will provide CCAE with increased financial stability over the next decade and will allow us to expand opportunities for educational advancement professionals across Canada through innovative initiatives and connections.
Manulife has been a proud supporter of CCAE through numerous events and initiatives for close to 20 years. CCAE is pleased to bring an industry leader and strong member affinity partner on board as a National Partner.
MBNA is the leading affinity credit card issuer in Canada and has continually grown its credit card program for the past 18 years. Our success has been our partnership approach to the business, collaboratively working together with our partners to develop an integrated marketing plan supported by a strong value proposition and rewards program that will resonate with your alumni and future alumni.
Supporting and strengthening higher learning has been a fundamental component to our support of colleges and universities over the years. Our co-brand and affinity programs offered through MBNA, a division of TD, have provided funding to over 45+ prestigious colleges and universities to date.
CCAE's National Partner, TD Insurance Meloche Monnex, has worked closely with CCAE since the Canadian Council for the Advancement of Education came into existence. Starting in 1998 in response to the critical shortage of trained advancement professionals in Canada, CCAE and TD Insurance Meloche Monnex joined together to create a remarkable internship program, the TD Insurance Meloche Monnex Fellowships in Advancement.
Our business strategy is built around our unique affinity marketing approach and the strong relationships we develop with our affinity clients. Getting to know our corporate clients, and maintaining the relationships we establish with them, is vital to our success. Long-term relationships allow us to work cooperatively to maximize the benefits for group members through our quality products, competitive pricing and attentive, professional client service.