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MEET LEARN BE INSPIRED!
DRAFT Program ScheduleNovember 6, 2008 | ||
| Time | Session | |
| 4:00 pm | REGISTRATION DESK OPENS | |
| 5:45 - 6:45 pm | OPENING COCKTAIL RECEPTION | |
| 6:45 pm | DINNER / KEYNOTE SPEAKER | |
| Beyond Networking: Building Your True Sphere of Influence | ||
| David Berner | ||
| Langara College | ||
November 7, 2008 | ||
| Time | Session | |
| 7:00 - 9:00 am | PROFUSION WELCOME | |
| Registration Desk open | ||
| 8:00 - 9:00 am | BREAKFAST | |
| 9:00 - 9:45 am | PLENARY SESSION | |
| Team Building and Leadership: The Olympic and Paralympic Experience | ||
| Andrea Shaw | ||
| Vice President - Sponsorship Sales and Marketing, Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games | ||
| 9:45 - 10:00 am | COFFEE BREAK / NETWORKING | |
| 10:00 - 11:00 am | SESSION #1 | |
| Alumni: Creating a Coaching Culture | ||
| Deborah Austin Director, Human Resources, UBC Library | ||
| In a Coaching Culture, all members of the culture fearlessly engage in candid, respectful coaching conversations, unrestricted by reporting relationships, about how they can improve their working relationships and individual and collective work performance.- Thomas Crane, Crane Consulting Alumni Professionals are challenged daily with creating ways to encourage participation and collaboration among diverse stakeholders groups including co-workers on all levels, local and international colleagues and volunteers, boards of directors and alumni groups with broad demographic and geographic profiles and interests. Join Deborah Austin for a lively discussion and some practical tools to learn to create coaching cultures in these challenging and exciting environments. This session is suitable for all levels of professionals. | ||
| Communications: "Congratulations! It's a University: A case study in repositioning institutions" | ||
Kim Lawrence Hazel Postma |
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| Earlier this year, the provincial government granted university status to five institutions-opportunity or conundrum? How do you reposition an institution as a new university and what does it mean for colleges who didn't get a change in status? Join Kim Lawrence, director of marketing and communications at the University of the Fraser Valley, and Hazel Postma, associate vice-president, external relations, at Douglas College as they discuss the challenges they now face in BC's new post-secondary climate | ||
| Development: Module 1: Effective Prospect/Donor Meetings | ||
| Sheila Biggers Assistant Dean, Sauder School of Business, UBC |
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| At the end of this session participants will be able to set, prepare for and execute prospect/donor meetings. Topics will include: Session will be delivered through lecture and group work | ||
| 11:00 - 11:15 am | Break/movement to next session | |
| 11:15 - 12:15 pm | SESSION #2 | |
| Alumni: Interest-Based Volunteering - Building on Student and Alumni Networks | ||
| Matthew Corker Alumni Relations Manager for Students & Young Alumni, UBC | ||
| and Scott Blythe Communications and Outreach, BCIT Student Association | ||
| Student and young alumni connections are a hot topic on the forefront of alumni engagement and communications discussions. Join us to learn about exciting new ways to attract and retain highly engaged volunteers and build alumni networks based on special interests of the volunteers and participants. Current examples, success stories and future plans will be shared and discussed. | ||
| Communications: Invite New Students To Join: Using Social Networking in College and University Recruitment | ||
| Matt Stiegemeyer Communications Officer, UVic Student Recruitment | ||
| Along with a new-look website, UVic launched a new method of recruitment for the 2008-09 academic year. Combining an integrated campaign of phone calls and online advertising the produced encouraging results. Matt Stiegemeyer will discuss the results of this new approach-what worked, what didn't and what recruiters learned about their highly sought-after audience. | ||
| Development: Module II: Qualification | ||
| Sheila Biggers Assistant Dean, Sauder School of Business, UBC |
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| At the end of this session participants will be able apply a qualification rating to prospects, prioritize prospects, set, prepare for and attend qualification meetings. Topics will include: Session will be delivered through lecture, group work and role play | ||
| 12:30 - 1:45 pm | Networking Lunch | |
| 2:00 - 3:30 pm | SESSION #3 | |
| Alumni: Alumni Education: Maintaining an Intellectual Connection | ||
| Leonora Crema, Borrower Services at the UBC Library and Interim Director, External Relations for the Irving K. Barber Learning Centre | ||
| and Joan Collinge Dean, pro tem, of Continuing Studies at Simon Fraser University | ||
| Alumni are clear in their communication to their institutions that they are keenly interested in maintaining intellectual connections with their alma mater. Questions for thought and discussion include: How can this be achieved and communicated within unique shapes and sizes of campus communities? How can alumni and community building work join together to grow interest and participation? Join this skilled and knowledgeable panel of experts to learn what is being done, how it has been received, and what is next on the horizon. Please bring your thoughts, questions and experiences to share with the group. | ||
| Communications: Media Relations 2.0: The impact of social media on journalists and communications. | ||
Panelists:
Kathy Tomlinson, CBC TV Paul Woods, Canadian Press | ||
| Blogs, interactive news sites, streaming video—social media is changing the lives of reporters and the communications professionals who interact with them. Hear how three journalists from “traditional” print, broadcast and wire service backgrounds incorporate social media into their work and learn what it means for communications professionals who want reporters’ attention. | ||
| Development: Module III: Making the Ask | ||
| Sheila Biggers Assistant Dean, Sauder School of Business, UBC |
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| At the end of this session participants will be able to set and prepare for solicitation meetings as well as ask for a gift. Topics will include: Session will be delivered through lecture and role play | ||
| Independent Schools - Just for Independent Schools: Successfully Engaging Our Alumni | ||
| Bryan Ide Manager of Georgian Relations, St. George's School | ||
| and Catherine Newlands the Alumnae Relations Officer at Crofton House School. | ||
| The Independent Schools session is a wonderful opportunity for our alumni relations professionals to come together. It's not every day that we have the chance to meet our peers, share ideas, and focus on issues that are unique to us, especially as we understand how we can best reach out to our alumni communities. | ||
| In certain circumstances, it may seem daunting for independent schools to engage their alumni, especially in the face of "competition" from universities or colleges. Competing loyalties and greater resources of larger institutions may seem like challenges with which independent schools need to deal. However, our strength may actually lie in our relatively smaller size. Independent schools are blessed with the kind of alumni that the universities are trying to unearth from amongst the hundreds of thousands that they have. In that sense we are privy to being able to hear exactly what our alumni want and then are able to deliver personalized service tailored to their needs throughout their professional and personal lives. At least, this is how it should work in theory! Our alumni spend their most formative years with us, in small class settings. Our more intimate communities mean that we should be able to build stronger relationships with our students. Moreover, our graduates go on to some of the world's top universities. We are left with the opportunity to maintain these close relationships with well educated, world citizens who often are major influencers in many industries. Indeed, other institutions can learn from the independent schools! Moreover, we can learn from each other. We can talk about what works for our alumni audiences as they represent the kind of alumni universities want to find and cultivate. Independent schools are already able to focus on relationship building at a level that universities are just beginning to tap into as they decentralize their alumni relations offices and develop faculty-based alumni relations and advancement units. Key discussion topics that we hope to cover in this session include: 1) Playing to Our Strength as a Small Community At the independent school level, we are able to forge stronger and more intimate relationships due to our smaller size. We will discuss the ways in which we can strengthen the relationships with today’s students, so that they will become tomorrow’s active and engaged alumni. 2) Creating Our Identity Every independent school has its own identity and set of traditions. These can be powerful tools in conveying to our alumni that they are unique and part of an exclusive network. We will explore ways in which we can use our unique identities, traditions, and histories to better engage our alumni. 3) Memorable Events Whether you’re planning for Reunion or an alumni networking luncheon, you want to create a memorable event that will generate an even larger turnout the next time. Learn what your peer schools are doing and get some great ideas that you can incorporate into your events calendar. 4) Keeping in Touch Our teachers and staff do a wonderful job of building connections with our students while they are in school. Once these students graduate and move on in their lives, it is up to the alumni relations professionals to take over and build upon the relationship. Find out what it takes to make sure that those connections are not disrupted or lost. |
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| 3:30 pm - 4:00 pm | FOND FAREWELLS | |
| Conference evaluations & Prize draws | ||