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Save the Date!
Summer Institute for New Professionals in Advancement
August 15-17, 2012
London, Ontario
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Webinar: The Science Behind the Art of Engaging Alumni
CCAE presents:
CCAE Webinar
The Science Behind the Art of Engaging Alumni
Thursday, March 22, 2012, 1:00 – 2:30 p.m. ET
Presenter: Jason Coolman, Director of Alumni Affairs, University of Waterloo
Alumni engagement is like a cake: there are many different recipes to make it, but success relies on a few key ingredients. This session will delve into the keys of alumni engagement by answering the following questions: Is there a secret formula to alumni engagement? Is giving tied to engagement? Where should we focus our time and financial resources?
The Science Behind the Art of Engaging Alumni is a synopsis of a three-year research study conducted at the University of Waterloo and the University of Guelph. The study involved a literature review, focus groups, alumni surveys, interviews, external data, and data mining to create a conceptual model that can be used by any institution as a guide to effectively engaging alumni and ensuring resources are allocated appropriately. In the session you will learn about the key themes of the research and their application. Moreover, you will learn how to engage prominent alumni who have had little involvement with your school to date. Come and learn the key ingredients to successfully engaging alumni.
Registration Fees
CCAE Members: $200.00 plus GST/HST
Non-members: $400.00 plus GST/HST
Payment for one registration in the Webinar is valid for all advancement staff at a single institution.
Presenter Profile
Jason Coolman
After working as Residence Manager at the University of Guelph, and as MPP Liaison for the Minister of Citizenship, Culture and Recreation, Jason joined the University of Waterloo as Residence Life Coordinator.
In 2000, as Waterloo embarked on a $400+ million campaign, Jason joined the Office of Development, where he held roles in Development, the Annual Fund and Special Projects & Major Gifts. Jason assumed the role of Director, Alumni Affairs in January 2005 and from July-November 2008 served as Acting Associate Vice-President, Development & Alumni Affairs.
Jason completed his Master’s Degree in Leadership at the University of Guelph. His major research project, entitled “The Science Behind the Art of Engaging Alumni: Linking Engagement and Impact”, uses alumni research data to build a strategic advancement model. Jason has presented this research at conferences in the USA and Europe, where he recently chaired CASE MasterClass conferences on Alumni Relations and Events and was Co-Chair of the Alumni Track for the CASE D1/D2 conference in New York.
In 2011, Jason’s professional accomplishments earned him the Rising Star award from the Council for Advancement and Support of Education (CASE).
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