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Save the Date!
Summer Institute for New Professionals in Advancement
August 15-17, 2012
London, Ontario
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CCAE Webinar: Young Alumni Donor Development: Strategies For Increasing Acquisition, Retention and Value
CCAE presents:
CCAE Webinar
Young Alumni Donor Development: Strategies For Increasing Acquisition, Retention and Value
Wednesday, April 11, 2012, 1:00 – 2:30 p.m. ET
Presenter:
Robert Burdenski, Principal, Robert Burdenski Annual Giving
Studies say it’s important to develop an alumni giving habit as soon as possible after graduation, but how do you go about it? How are social media and other Internet applications transforming annual giving strategies for young alumni? And if their biggest gifts are likely in the future, how should you define success today? CASE “Innovations in Annual Giving” author Bob Burdenski presents an online session all about recent graduates and annual giving. Known for featuring actual examples from a range of institutions, Bob will give you lots of new ideas for engaging your youngest alumni audience.
Registration Fees
CCAE Members: $200.00 plus GST/HST
Non-members: $400.00 plus GST/HST
Payment for one registration in the Webinar is valid for all advancement staff at a single institution.
Presenter Profile
Robert Burdenski
Bob Burdenski is an internationally-recognized annual giving program consultant for schools, colleges and universities. He is a prolific writer and published author, often appearing in Currents, the member magazine of the Council for the Advancement and Support of Education (CASE). He is the author of 3 CASE books: Innovations in Annual Giving, which presents ten U.S. case histories of advanced annual giving strategies; More Innovations in Annual Giving, Ten Global Departures That Worked, which features case histories from institutions around the world; and Online Innovations in Annual Giving.
A recipient of the prestigious CASE “Crystal Apple” award for teaching excellence as ranked by his audiences, he has educated and entertained at presentations throughout the United States, Europe Asia, and Australia. In 2009, he presented CASE’s first-ever annual giving training program in India.
Since 2002, Bob has served as the moderator of FundList, the largest fundraising e-mail discussion listserv in the world, with more than 2,500 development professional subscribers.
Bob Burdenski, an annual giving program consultant since 1996, has spent 22 years in fundraising, serving a variety of educational institutions, religious and human services organizations. He has served as director of annual giving and then director of university development at Cleveland State University, vice president for development at Catholic Charities Corporation in Cleveland, and chief development officer at Notre Dame College of Ohio.
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