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CCAE presents:

CCAE Webinar
Ramping Up Your Social Media Strategies
Tuesday, March 27, 2012, 1:00 – 2:30 p.m. ET

Presenters:
Lori Chalmers Morrison, Associate Director: Communications & Public Affairs, Wilfrid Laurier University
Sandra Muir, Communications and New-Media Officer, Wilfrid Laurier University

So you have a few institutional social media sites, and you’ve picked up quite a few followers. You’re posting regularly, and things are going well. But there’s something missing – that je ne sais quoi – that certain sparkle that engages your followers and makes your social media presence uniquely yours.

The trick is to find the right voice, the right tools and the right messages to engage your different audiences – and to do it all without a significant investment in additional time, staff or money.

This webinar will use Wilfrid Laurier University’s emerging presence in social media to explore ways to generate content and campaigns that resonate with your various audiences without increasing resources.

The presenters will use specific social media campaigns to guide a lively and interactive discussion, peppered with points on strategy, resources and measurement.

Registration Fees

CCAE Members: $200.00 plus GST/HST
Non-members: $400.00 plus GST/HST

Payment for one registration in the Webinar is valid for all advancement staff at a single institution.

Presenter Profiles

Lori Chalmers Morrison
Lori Chalmers Morrison has more than 15 years of public relations and marketing communications experience. She holds an honours Bachelor of Arts in Psychology from Queen’s University and a Graduate Certificate in Public Relations from Humber College.

Lori served as Communications Director at The Walter Fedy Partnership, a Waterloo-based architecture and engineering firm, for eight years before venturing into communications consulting. In 2006, she joined Wilfrid Laurier University’s Communications, Public Affairs and Marketing Department, where she is involved in media relations, social media, strategic communications planning, writing and editing.

Lori served on the board of directors of the International Association of Business Communicators (IABC) Waterloo chapter for five years, including a term as chapter president.

Sandra Muir
Sandra Muir has more than 15 years of experience as a writer, editor and communicator. She holds a Bachelor of Arts in Psychology from the University of Western Ontario, a Bachelor of Applied Arts in Journalism from Ryerson University, and is currently in the part-time MBA program at Wilfrid Laurier University.

Sandra was a web journalist and freelance writer for close to a decade before moving into the field of marketing and communications. In 2006, she was hired as a Communications Specialist for Cowan Insurance Group in Cambridge, Ontario. Four years later, Sandra joined Wilfrid Laurier University, where she helps to promote the university through various platforms, including social media, traditional media and multi-media.

A strong believer in community involvement, Sandra volunteers with several local not-for-profit organizations. She is the director of marketing for the Grand Valley Trails Association, and sits on numerous committees for Big Brothers Big Sisters of Waterloo Region.

Click here to Register Now!

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