2011 CCAE Workshop: Ontario

Host: University of Toronto

8:30 – 9:00 a.m.

Registration & Networking

9:00 – 10:15 a.m.

Stakeholder Diversity Panel

A panel of advancement and related professionals experienced in working with diverse stakeholder groups – based on gender, ethnicity, sexual orientation, professions and other communities – will orient delegates to think strategically and work effectively with diversity groups within their alumni associations. Discussion will include how to communicate with, engage, and prepare fundraising approaches to different groups. This session will also provide interesting perspectives on what to do, and not to do, during the early phases of planning and execution in alumni and fundraising among varied stakeholder communities.

Participants:

James Allan, Ph.D. – Senior Director, Alumni Relations, Division of Advancement, York University

Ken Aucoin – Vice-President, Development, National Aboriginal Achievement Foundation

Midé Akerewusi – Director of Leadership Philanthropy for Pathways to Education

John Hermans – Director, Advancement Research, University of Toronto

10:15 – 10:45 a.m.

Nutrition & Networking Break

Sponsored by Ruffalo Cody

10:45 a.m. – 11:45

Major Donor Motivation and Stewardship
James D. Fleck

James Fleck, one of Canada's most active cultural philanthropists, will address his passions as a donor and his view on effective stewardship of major donors. For over 35 years, James Fleck has generously donated his time, expertise and financial support to numerous arts and educational organizations across the country. He has enriched Canadian music, theatre, dance, visual arts and literature. Through his connections with the University of Guelph, Mr. Fleck has agreed to discuss with the CCAE Workshop: Ontario Region his motivations, experiences and goals as a long-time donor and patron.

11:45 a.m. – 1:00 p.m.

Networking Lunch

1:00 – 3:00 p.m.

2011 Cygnus Donor Survey Results
Penelope Burk

The CCAE Workshop: Ontario Region group will be the first to hear results from the 2011 Cygnus Donor Survey, conducted in February 2011, and a fall 2011 follow-up survey currently underway. Learn whether 20,000 surveyed donors are more or less optimistic now about the amount and outcomes of their philanthropy than they were two years ago, when Cygnus conducted its 2009 Donor Survey. Topics covered will include trends in giving and stewardship preferences by age groups and other demographic factors.

Penelope and her company, Cygnus Applied Research, Inc., are known for their leading-edge research with donors and their skill in helping clients adapt their fundraising operations to reflect donors' changing needs and preferences.

Donor-Centered Fundraising is the breakthrough concept in fundraising and communication that halts donor attrition while setting a new standard for fundraising success. Based on over 7 years of research with hundreds of charities and donors from across North America, the findings have produced critically important information for charities and fundraisers about why donors stop giving or give less than they could, and how retention and average gift value can be dramatically improved.

3:00 – 3:15 p.m.

Wrap-up and Closing Remarks