NEW!
Speaker Presentation now available:
Real-Life Case Studies in Advancement
Presentation by Richard Fisher, Chief Communications Officer, Development & Alumni Engagement, University of British Columbia
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CCAE, in partnership with Industrial Alliance Pacific (IAP), presents:
CCAE Workshop: Pacific
ProFusion - Compelling Communications
Friday, November 5, 2010
Vancouver Community College
Downtown Campus - 250 West Pender Street
Vancouver, BC
Every school abounds in stories that can inspire and unite. Conveying the heart of your institution is essential to every advancement endeavour, from keeping alumni engaged to building an endowment or bringing a new campus leader into your community.
Learn how to employ varied media, events and techniques – cutting edge, tried and true – to sharpen your school’s brand and tell its stories. Workshop compelling communication concepts and return to your advancement shop re-tooled.
Biographies of presenters:
http://www.ccaecanada.org/index.php/publisher/articleview/frmArticleID/253/
Registration form:
http://www.ccaecanada.org/index.php/confregistration/action/profusionv/lang/en-iso-8859-15/
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8:30 – 9:00 a.m.
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Registration & Networking
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9:00 – 10:15 a.m.
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Convergence: Delivering Targeted Messages Across Multiple Channels for Maximum Impact
Tim Monaghan, Vice President and Media Director, Cossette Media
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10:15 – 10:45 a.m.
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Nutrition & Networking
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10:45 a.m. – 12:00 noon
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Strategic Storytelling: Using the Power of Story to Raise Funds, Awareness, and Engagement
Jennifer Wah, ABC, Principal at Forwords Communication Inc.
In this session you will learn the questions you need to ask, of yourself, and those around you, to encourage a storytelling culture. You’ll find out how strategic storytelling can increase engagement within communities, improve performance at work, and raise awareness. And, you’ll discover how online and social media offer more opportunities than ever before to bring your team's stories to life, and life to those stories.
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12:00 – 1:30 p.m.
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Lunch & Networking
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1:30 – 3:00 p.m.
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Real-Life Case Studies in Advancement
Richard Fisher, Chief Communications Officer, Development & Alumni Engagement, University of British Columbia.
Mr. Fisher will lead working groups in applying lessons from the morning sessions to address critical issues through authentic case studies in advancement.
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3:00 – 3:15 p.m.
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Nutrition & Networking
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3:15 – 4:15 p.m.
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Group Presentations and Wrap-Up
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Register now for Profusion 2010: Compelling Communications in Vancouver. Registration fee of $125 for CCAE members; $225 for nonmembers, includes morning and afternoon breaks plus lunch catered by Vancouver Community College culinary students.
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