CCAE Workshop: Pacific

8:30 – 9:00 a.m. 

Registration & Networking 

9:00 – 10:15 a.m. 

Convergence: Delivering Targeted Messages Across Multiple Channels for Maximum Impact
Tim Monaghan, Vice President and Media Director, Cossette Media 

10:15 – 10:45 a.m. 

Nutrition & Networking 

10:45 a.m. – 12:00 noon 

Strategic Storytelling: Using the Power of Story to Raise Funds, Awareness, and Engagement
Jennifer Wah, ABC, Principal at Forwords Communication Inc.
In this session you will learn the questions you need to ask, of yourself, and those around you, to encourage a storytelling culture. You’ll find out how strategic storytelling can increase engagement within communities, improve performance at work, and raise awareness. And, you’ll discover how online and social media offer more opportunities than ever before to bring your team's stories to life, and life to those stories.

12:00 – 1:30 p.m. 

Lunch & Networking 

1:30 – 3:00 p.m. 

Real-Life Case Studies in Advancement
Richard Fisher, Chief Communications Officer, Development & Alumni Engagement, University of British Columbia.
Mr. Fisher will lead working groups in applying lessons from the morning sessions to address critical issues through authentic case studies in advancement. 

3:00 – 3:15 p.m. 

Nutrition & Networking 

3:15 – 4:15 p.m. 

Group Presentations and Wrap-Up