Sixty advancement professionals shared an illuminating day at CCAE’s workshop “Pulling Together for Advancement” on Friday, November 12 at the University of Toronto’s Chestnut Street meeting facility. Workshop sessions answered questions and explored issues for staff across the advancement spectrum.
CCAE is grateful to Presenting Partner: National Group Mortgages, in partnership with Leader Frames and to our host, the University of Toronto.
What percentage of any school’s fundraising campaign cabinet members are likely to be actively engaged in a campaign? What are the pitfalls and advantages of a major capital campaign for each major area of advancement? You’d have the answers if you attended the opening session by Lorna Somers and Mary Williams, from McMaster University, who presented a comprehensive review of how integrating advancement efforts can maximize campaign effectiveness.
How can schools engage students to sharpen marketing results? Is it possible to “change the channel” and re-engage constituents after news media spotlight a crisis on your campus? What are the most effective school branding campaigns right now? David Estok and Susan Bloch-Nevitte – both former advancement leaders in Ontario – shared the good, the bad and the ugly in communications today, and the factors behind each, in an engaging session on coherent messaging.
How are shifts in global wealth affecting philanthropy to Canadian schools? What values and perspectives influence your international alumni? Doug Mann of Trinity College School shared lessons learned from far corners of the globe in his session on internationalization in advancement.
The energizing and idea-packed workshop concluded with more food for thought as Gillian Morrison of the University of Toronto moderated a panel discussion on sharing resources across campus and “future-casting” where we’ll be in five years. Three panelists represented the university (Tyler Forkes, Ryerson), college (Frank Cerisano, Centennial) and school (Doug Mann, Trinity College School) sectors.
Each session of the Toronto workshop generated discussion and interaction.
Lorna Somers and Mary Williams from McMaster University opened the November 12th workshop with a lively session on integrating advancement for campaigns.
Past CCAE Board member Alison Holt, now with The Offord Group, received the Ontario Volunteer of the Year Award during lunch on November 12th.
Gillian Morrison from U. of Toronto led the panel discussion on resources and the future of advancement.