|
CCAE E-News
February 3, 2012
The 2012 CCAE Prix d’Excellence is here!
Forward this to your colleagues!
Please forward this e-mail to advancement colleagues within your institution to help ensure that they receive all the news from CCAE.
The 2012 CCAE Prix d’Excellence is here!
As of February 1, 2012, the CCAE Prix d’Excellence Program is open for submissions.
Entry deadline is March 9, 2012 (5 PM EST)
The Prix d’Excellence is the annual awards program of the Canadian Council for the Advancement of Education, recognizing outstanding achievements in alumni affairs, public affairs, communications, marketing, development, advancement services, stewardship, student recruitment and overall institutional advancement.
Visit the Prix d’Excellence section of the CCAE website for full details, and plan to submit your best and brightest work in CCAE’s premier recognition program for Canadian advancement professionals.
Please review the entry rules carefully. In our constant quest for improvement, we have changed some rules from previous years.
Highlights of the 2012 competition include:
- On-line submission process, including the ability to upload most entry materials directly to the CCAE office. Some entries REQUIRE hard copies only, so please read the category descriptions carefully to ensure you send your entry in the required format.
- New for 2012: Entry Report. Answer the questions in 2 pages maximum and submit with any appendices.
- New for 2012: Separate French and English writing categories.
- Only CCAE members may submit entries to the Prix program.
- Institutions are only allowed to submit each entry in ONE category.
- Winners will be kept secret until the Prix d’Excellence Awards luncheon at the CCAE National Conference in Toronto, Ontario, in June 2012. Judging reports will be sent to all entrants after the conference.
Host coordinators are still needed. If you are interested in volunteering as a host coordinator for 2012, please contact the Chair:
Susan Rankin
Director, Stewardship & Donor Relations
McMaster University, 1280 Main Street W – DTC 125
Hamilton, ON, L8S 4L8
(905) 525-9140 ext. 27666
E-mail: srankin@mcmaster.ca
Book Your Room Now for the 2012 CCAE National Conference
Plan now to join us in Toronto for the 2012 CCAE National Conference from June 2 – 4, as we share best methods to create memorable programs, engage constituents, adapt to challenging times and deliver outstanding results.
CCAE has negotiated a special room rate of $159.00 per night at the Delta Chelsea Hotel, the official hotel and site for the 2012 CCAE National Conference in Toronto (June 2 – 4, 2012).
To book your room, please go to:
www.deltachelsea.com/gdsccae
or phone the Delta Chelsea at 1-800 243-5732.
Awards application and nomination deadline:
March 9, 2012
Friday, March 9, 2012 is the deadline for:
All award recipients will be celebrated and recognized at the 2012 CCAE National Conference in Toronto, June 2 – 4.
Start planning now to put your best foot forward, submit exemplary advancement work and nominate stellar candidates for prestigious CCAE Awards and Fellowships.
Award Descriptions and Links
The annual Prix d'Excellence awards program, completely revised in 2011 and revamped for 2012, recognizes excellence across all advancement disciplines: alumni affairs, communications/marketing, development, student recruitment and overall institutional advancement.
Entries are assessed by advancement staff. All entrants receive constructive comments from people who have taken a thorough and thoughtful look at each submission.
Distinguished Service Awards recognize the accomplishments of advancement professionals and friends of education. There are three categories of these awards:
- The Outstanding Achievement Award, supported by Manulife Financial, recognizes a current or recent CCAE member who has made extraordinary contributions to the field of educational advancement over a number of years. The recipient is recognized both for exemplifying the highest ideals of the advancement profession and for dedicated mentoring of others in the field.
- The Friend of Education Award, supported by Accretive Advisor, recognizes outstanding service or commitment to post-secondary or independent school education by a volunteer, organization, foundation, corporation or publication. The recipient will have made a significant contribution in a leadership role to the cause of institutional advancement or education in Canada.
- Rising Star Awards are designated for professionals with three to five years' experience in educational advancement who demonstrate achievements, accomplishments, early success and commitment in the advancement field.
- The CCAE Circle honours those members who have completed at least ten years of service in educational advancement in the professions encompassed by CCAE. Recognition will be given for 10, 15, 20, and 25 years of service. Service need not be consecutive. Please send your nomination (self or other) by April 27 to the CCAE National Office at admin@ccaecanada.org.
Call for Expressions of Interest: CCAE Board of Directors
Chair of the Nominating Committee, Past-President Mary Williams, invites CCAE members to consider recommending a colleague or themselves to serve on the CCAE Board of Directors or on any of its committees. Members of the Board represent a broad cross-section of regional and advancement disciplines. The Board is responsible for the overall governance of the organization, including strategic and fiduciary oversight. The deadline for expressions of interest is Thursday, March 1, 2012. Please complete the on-line nomination form on the CCAE website.
Spring 2012 Workshops & Webinars
WORKSHOPS
Senior Advancement Leaders Workshop – Toronto, ON
Friday, March 2, 2012
Faculty Club of the University of Toronto
Senior leaders will gather at this invitation-only workshop that has proven its value to top decision makers.
SickKids Foundation President and CEO, Ted Garrard (formerly VP External at University of Western Ontario), will share his insights, latest innovations and strategies on funding advancement operations. This is a crucial topic in times of increased operational scrutiny and tightening resources.
David Palmer, Vice-President, Advancement at the University of Toronto, will present a session in the afternoon on Fundraising in a Borderless World: Case Studies.
Prairies Region Workshop – Calgary, AB
Thursday, March 8, 2012
Theme: Advancement Metrics
Advancement professionals in the Prairies are invited to join with colleagues from the region’s universities, colleges and independent schools for a one-day workshop on Advancement Metrics, on March 8, 2012 in Calgary. Three sessions will explore how measurement and goal setting go hand in hand to advance education.
Benchmarking and metrics are more than buzzwords in the advancement profession. They form the backbone of assessing where our schools stand in alumni relations, communications, marketing, development and public relations and determining where we aspire to be, as well as when and how we plan to get there. Metrics mark our progress on the road map to being ever more creative, efficient and effective in advancement.
Sessions include:
- The Impact of Social Media
- Creating a Performance Culture
- Alumni Engagement Metrics
Atlantic Region Workshop – Halifax, NS
Thursday, April 12, 2012
Saint Mary’s University
Theme: Advancement Recruitment and Engagement
What keeps many advancement professionals awake at night? Among the top concerns are how to achieve understanding, buy-in and engagement with advancement among academic colleagues and volunteers. Also high on the worry list: assessing, hiring, training and retaining top employees in an era of great institutional expectations, staff mobility and limited resources.
The CCAE Atlantic Region Workshop on Advancement Recruitment and Engagement will delve into these issues and more.
Sessions include:
- Staff Competency Testing – Sheila Norris, Intersections Coaching
- Volunteer Management
- Engaging Faculties in Alumni and Development Programming – Floyd Dykeman, Vice-President, University Relations, Dalhousie University
Floyd Dykeman will share his experience in building a culture of cooperation and enthusiasm toward alumni and development programming across the university campus. This initiative was a critical step to ensure a successful launch of the Dalhousie Bold Ambitions campaign.
WEBINARS
Each time- and cost-effective webinar is designed to provide practical and thought-provoking information for advancement staff at any experience level in every sector of Canadian education. All CCAE webinars run from 1:00 – 2:30 p.m. Eastern Time. Payment for one registration in the Webinar is valid for all advancement staff at a single institution.
The Science Behind the Art of Engaging Alumni
Thursday, March 22, 2012
Jason Coolman, Director of Alumni Affairs, University of Waterloo
Alumni engagement is like a cake: there are many different recipes to make it, but success relies on a few key ingredients. This session will delve into the keys of alumni engagement by answering the following questions: Is there a secret formula to alumni engagement? Is giving tied to engagement? Where should we focus our time and financial resources?
The Science Behind the Art of Engaging Alumni is a synopsis of a three-year research study conducted at the University of Waterloo and the University of Guelph. The study involved a literature review, focus groups, alumni surveys, interviews, external data, and data mining to create a conceptual model that can be used by any institution as a guide to effectively engaging alumni and ensuring resources are allocated appropriately. In the session you will learn about the key themes of the research and their application. Moreover, you will learn how to engage prominent alumni who have had little involvement with your school to date. Come and learn the key ingredients to successfully engaging alumni.
Presenter Profile: Jason Coolman
 After working as Residence Manager at the University of Guelph, and as MPP Liaison for the Minister of Citizenship, Culture and Recreation, Jason joined the University of Waterloo as Residence Life Coordinator.
In 2000, as Waterloo embarked on a $400+ million campaign, Jason joined the Office of Development, where he held roles in Development, the Annual Fund and Special Projects & Major Gifts. Jason assumed the role of Director, Alumni Affairs in January 2005 and from July-November 2008 served as Acting Associate Vice-President, Development & Alumni Affairs.
Jason completed his Master’s Degree in Leadership at the University of Guelph. His major research project, entitled “The Science Behind the Art of Engaging Alumni: Linking Engagement and Impact”, uses alumni research data to build a strategic advancement model. Jason has presented this research at conferences in the USA and Europe, where he recently chaired CASE MasterClass conferences on Alumni Relations and Events and was Co-Chair of the Alumni Track for the CASE D1/D2 conference in New York.
In 2011, Jason’s professional accomplishments earned him the Rising Star award from the Council for Advancement and Support of Education (CASE).
Ramping Up Your Social Media Strategies
Tuesday, March 27, 2012
Lori Chalmers Morrison, Associate Director: Communications & Public Affairs, Wilfrid Laurier University; and Sandra Muir, Communications and New-Media Officer, Wilfrid Laurier University
So you have a few institutional social media sites, and you’ve picked up quite a few followers. You’re posting regularly, and things are going well. But there’s something missing – that je ne sais quoi – that certain sparkle that engages your followers and makes your social media presence uniquely yours.
The trick is to find the right voice, the right tools and the right messages to engage your different audiences – and to do it all without a significant investment in additional time, staff or money.
This webinar will use Wilfrid Laurier University’s emerging presence in social media to explore ways to generate content and campaigns that resonate with your various audiences without increasing resources.
The presenters will use specific social media campaigns to guide a lively and interactive discussion, peppered with points on strategy, resources and measurement.
Presenter Profiles
Lori Chalmers Morrison
 Lori Chalmers Morrison has more than 15 years of public relations and marketing communications experience. She holds an honours Bachelor of Arts in Psychology from Queen’s University and a Graduate Certificate in Public Relations from Humber College.
Lori served as Communications Director at The Walter Fedy Partnership, a Waterloo-based architecture and engineering firm, for eight years before venturing into communications consulting. In 2006, she joined Wilfrid Laurier University’s Communications, Public Affairs and Marketing Department, where she is involved in media relations, social media, strategic communications planning, writing and editing.
Lori served on the board of directors of the International Association of Business Communicators (IABC) Waterloo chapter for five years, including a term as chapter president.
Sandra Muir
 Sandra Muir has more than 15 years of experience as a writer, editor and communicator. She holds a Bachelor of Arts in Psychology from the University of Western Ontario, a Bachelor of Applied Arts in Journalism from Ryerson University, and is currently in the part-time MBA program at Wilfrid Laurier University.
Sandra was a web journalist and freelance writer for close to a decade before moving into the field of marketing and communications. In 2006, she was hired as a Communications Specialist for Cowan Insurance Group in Cambridge, Ontario. Four years later, Sandra joined Wilfrid Laurier University, where she helps to promote the university through various platforms, including social media, traditional media and multi-media.
A strong believer in community involvement, Sandra volunteers with several local not-for-profit organizations. She is the director of marketing for the Grand Valley Trails Association, and sits on numerous committees for Big Brothers Big Sisters of Waterloo Region.
Young Alumni Donor Development: Strategies For Increasing Acquisition, Retention and Value
Wednesday, April 11, 2012
Robert Burdenski, Principal, Robert Burdenski Annual Giving
Studies say it’s important to develop an alumni giving habit as soon as possible after graduation, but how do you go about it? How are social media and other Internet applications transforming annual giving strategies for young alumni? And if their biggest gifts are likely in the future, how should you define success today? CASE “Innovations in Annual Giving” author Bob Burdenski presents an online session all about recent graduates and annual giving. Known for featuring actual examples from a range of institutions, Bob will give you lots of new ideas for engaging your youngest alumni audience.
Presenter Profile: Robert Burdenski
 Bob Burdenski is an internationally-recognized annual giving program consultant for schools, colleges and universities. He is a prolific writer and published author, often appearing in Currents, the member magazine of the Council for the Advancement and Support of Education (CASE). He is the author of 3 CASE books: Innovations in Annual Giving, which presents ten U.S. case histories of advanced annual giving strategies; More Innovations in Annual Giving, Ten Global Departures That Worked, which features case histories from institutions around the world; and Online Innovations in Annual Giving.
A recipient of the prestigious CASE “Crystal Apple” award for teaching excellence as ranked by his audiences, he has educated and entertained at presentations throughout the United States, Europe Asia, and Australia. In 2009, he presented CASE’s first-ever annual giving training program in India.
Since 2002, Bob has served as the moderator of FundList, the largest fundraising e-mail discussion listserv in the world, with more than 2,500 development professional subscribers.
Bob Burdenski, an annual giving program consultant since 1996, has spent 22 years in fundraising, serving a variety of educational institutions, religious and human services organizations. He has served as director of annual giving and then director of university development at Cleveland State University, vice president for development at Catholic Charities Corporation in Cleveland, and chief development officer at Notre Dame College of Ohio.
The Keys to Student Retention
Thursday, April 19, 2012
Scott Duguay, Special Assistant to the Vice-President (Academic), Student Experience, University of New Brunswick, Fredericton
CONFERENCES
June 2 – 4, 2012
CCAE National Conference – Toronto, ON
August 15 – 17, 2012
Summer Institute for New Professionals in Advancement – London, ON
  
Join CCAE on Facebook and LinkedIn! Follow CCAE on Twitter!
Click here to view archived issues of the CCAE e-News.
|
Join us on Facebook
Join us on LinkedIn
Login to Twitter and Search for 'CCAECanada'. Follow the conversation!
