Independent Schools Webinar

CCAE Webinar
Web 2.0: The Essentials for Independent Schools

January 26, 2010
2:30 – 4:00 p.m. Eastern Standard Time
 
Join Jay Goulart , Executive Director of Advancement at Ridley College, for a CCAE webinar designed especially for advancement staff at Canadian independent schools.

Jay will cover the following topics:

1.    Where to start
With all the opportunities and advice available, deciding where and how to start using technology in fundraising really is quite simple. We’ll provide a few guiding steps and sites.
 
2.    The Power of Facebook
How to leverage this free tool to your school’s benefit, while avoiding pitfalls.
 
3.    Using Technology to Steward the Biggest Gifts
Fundraisers frequently lose focus on providing personalized information to top donors. Why invest heavily in print materials for all your prospects? Learn how to create return on investment with technology.
 
4.    The Math of Alumni
Where are your alumni playing online? How can you find out? And how can this information help your school’s advancement function?

5.    Defining Your Customer’s Interest
Learn how to communicate with your school’s various constituencies and build your knowledge base at the same time.

Jay Goulart
As Executive Director of Advancement at Ridley College, a Canadian independent school, and former Director of Development at Proctor Academy, Jay is known for building advancement models that are innovative, dynamic, fun and focused. His strategic and creative approaches have attracted international attention from non-profits in the areas of the “ask”, communication models and customized stewardship.

Jay is the architect of the Family of Funds annual fund concept that allows donors a choice for their philanthropy – a model that has been embraced by many independent schools. He has cut new paths with stewardship and communication strategies that have been studied by hundreds of non-profits including organizations, such as Dartmouth and MIT.

Jay has designed a nationally recognized Ask Training Program that has been used to train professionals from the American Red Cross, Harvard Business School, Williams College, and St. George's School, Poly Prep, Watkins School, Sonoma Country Day and Purdue University.

Jay is a co-founder of the WOW Institute, a unique and innovative conference for development professionals. With laser-beam attention to the donor experience, Jay’s techniques have redefined the roles and the look of a development office. His design of focus, human touch, and technological capacity has had a dramatic impact on the field of advancement.

Jay is currently a guest blogger for Workingphilanthropy & Edsocialmedia. He is the first development professional to publish a multimedia e-book on the Art of The Telephone Solicitation. Jay is one of only two people to have received CASE’s Crystal Apple Award for teaching excellence in less than 8 years in the development profession. He serves on the CASE Web Advisory Committee. Jay currently serves as the Chair for the CASE Summer Institute For Independent School Advancement.

Click here to register:   http://www.ccaecanada.org/index.php/webinar-registration