Shawna Pratt (2007)
University of New Brunswick
Born and raised in Fredericton New Brunswick, Shawna Pratt graduated from the
largest high school in Canada – Fredericton High School – in 1998, and then attended
the University of New Brunswick, graduating with a BBA degree in 2002.
Shawna showed a keen interest in the advancement field in her fourth year, when she
served as a Faculty Recruitment Assistant for Business Administration.
After graduation, Shawna accepted a position in UNB’s Student Recruitment
and Integrated Marketing office as a High School Liaison Officer. From there she became
the Alumni Student Recruitment Coordinator – a position designed to engage
UNB alumni in the university’s recruitment effort. Over a two-year period she increased
alumni involvement in the university’s recruitment efforts, especially through
strong support for the “Pass it On” program – an alumni student referral program
– and oversaw the Alumni Diploma Framing program. During these two years the
framing program revenues increased from $18,000 to $30,000 per year.
Since 2005 Shawna has been the Alumni Outreach Coordinator. Shawna redefined
UNB’s Chapters and Clubs program, which now has 84 alumni volunteers
registered in one of six outreach program categories, includes 45-60 events annually,
assists new graduates with community transition, and plays a major role in the continuous
improvement of the Association’s on-line registration and payment program.
As a result of Shawna’s leadership and creativity, over the past three years 1,500
UNB alumni have become active in the life and work of the Association and the university.
Shawna is an important member of UNB’s alumni and advancement teams,
providing key ideas and input relating to strategic direction, operational policy and
guidelines, and institutional alumni support. Her professional approach to advancement
work and her engaging personality have earned Shawna immense respect from
colleagues inside and outside UNB.