AWARD CATEGORIES
Categories have been grouped by type but submissions do not necessarily have to come from those departments.
Alumni Relations
Category 1: Best Program: Alumni Relations
Category 2: Best Alumni Event
Development
Category 3: Best Program: Development
Category 4: Best Fundraising Case Statement and Campaign Materials
Electronic Media
Category 9: Best Audio, Video or Multi-Media Presentation
Category 10: Best Institutional Homepage on the World Wide Web
Category 11: Best Department or Program Site on the World Wide Web
Category 12: Best E-Innovation in University Advancement
Institutional Relations
Category 5: Best Program: Public Affairs, Marketing and Communications
Category 6: Best Institutional Annual Report
Print Media
Category 13: Best Magazine
Category 14: Best Magazine – under $100,000
Category 15: Best Print Ad or Ad Campaign
Category 16: Best Brochure
Category 17: Best Flyer
Category 18: Best Poster
Category 19: Best Newsletter (print or electronic)
Category 20: Best Newspaper (print or electronic)
Category 21: Best Photograph
Programs
Category 26: Best Community Outreach Program
Category 27: Best Donor or Volunteer Recognition Program
Category 28: Best Special Event
Category 29:
Best New Idea: Creativity on a Shoestring
Category 30: Best Program: Independent School or Small Shop
Student Recruitment
Category 7: Best Program: Student Recruitment
Category 8: Best Student Recruitment Viewbook
Writing
Category 22: Best Writing/Article – English Language
Category 23: Best Writing/Article – French Language
Category 24: Best News Release – English
Category 25: Best News Release – French
ALUMNI RELATIONS
1. Best Program: Alumni Relations
A wide variety of programs are eligible for consideration. Please note that this category includes programs that take place over a period of time rather than individual events, which should be entered in Best Special Event or Best Alumni Event Category.
Judges will look for a clear sense of overall goals, evidence of effective planning, innovative ideas, a statement of goals and conclusive evidence of success. Programs may be new or ongoing, but must have been in place long enough to provide ample evidence of results.
Explain how a program supports the institution’s overall Advancement goals. Include a description of planning and execution, and materials used in the program.
Examples: Reunions, homecomings, club or chapter activities, continuing education programs, membership drives, community service projects, career placement programs or overall alumni relations.
Janina Ganton
Alumni Relations Officer
Alumni Realtions
Wilfrid Laurier University
75 University Avenue West
Waterloo, ON N2L 3C5
Tel: 519-884-0710
jganton@wlu.ca
2. Best Alumni Event
This category includes individual alumni events like travel, social activities and receptions. Judges will look for indicators of alumni interest and participation such as attendance and volunteerism, public and community interest, theme, uniqueness and future impact.
Submit a statement of objectives and results, including a description of the planning process, the event itself, the goals of the event and how they were met. Include any printed material designed for the event such as invitations, programs and brochures, along with any media coverage (internal or external) of the event. Send four copies of all materials.
Joëlle Ganguillet
Directrice des relations avec les diplômés
Bureau du développement et des relations avec les diplômés
Université de Montréal
Pavillon 3744, rue Jean-Brillant, bureau 480
C.P. 6128, succursale Centre-ville
Montréal (Québec) H3C 3J7
Tel. 514-343-2206,
1-888-883-6812
joelle.ganguillet@umontreal.ca
DEVELOPMENT
3. Best Program: Development
A wide variety of programs are eligible for consideration. Please note that this category includes programs that take place over a period of time rather than individual activities.
Judges will look for a clear sense of overall goals, evidence of effective planning, innovative ideas, a statement of goals and conclusive evidence of success. Programs may be new or ongoing, but must have been in place long enough to provide ample evidence of results.
Explain how a program supports the institution’s overall Advancement goals. Include a description of planning and execution and materials used in the program.
Examples: Donor recognition programs, annual fund campaigns, capital campaigns, parents’ programs, planned giving programs, student/faculty/staff solicitations, donor or prospect research activities etc.
Note: The award for Best Program Prospect Research has been merged with this category.
Jennifer Lorette, Manager
Keystone Campaign
Offices of Development and Alumni Affairs
University of Waterloo
200 University Avenue West
Waterloo, ON N2L 3G1
Tel: 519-888-4567
jlsloret@uwaterloo.ca
4. Best Fundraising Case Statement and Campaign Materials
This category recognizes excellence in fundraising case statements and the application of that statement to fundraising materials. The statement and materials are designed to attract support for a major institutional fundraising initiative such as a capital, anniversary or research campaign.
Judges will consider the objectives of your case statement and how well you met them. They will evaluate clarity of fundraising goals, as well as writing, design and photography which combine to capture the unique qualities of your institution. They will also judge the consistency and clarity of application of your case statement to the materials you present. Your institution’s most current case statement and the associated materials are eligible. Submit four copies.
Lisa Thomson, Campaign Assistant
Institutional Advancement
Brandon University
270–18th Street
Brandon, MB R7A 6A9
Tel: 204-727-7374
thomsonl@brandonu.ca
INSTITUTIONAL RELATIONS
5. Best Program: Public Affairs, Marketing and Communications
A wide variety of programs are eligible for consideration. Please note that this category includes programs that take place over a period of time rather than individual activities.
Judges will look for a clear sense of overall goals, evidence of effective planning, innovative ideas, a statement of goals and conclusive evidence of success. Programs may be new or ongoing, but must have been in place long enough to provide ample evidence of results.
Explain how a program supports the institution’s overall Advancement goals. Include a description of planning and execution and materials used in the program.
Examples: Community relations programs, communications programs for internal or external audiences, crisis management, government relations, or media relations demonstrating overall excellence or innovation in methods used to obtain coverage in the external media.
Robyn McIsaac
Director, Public Affairs
Mount Saint Vincent University
Evaristus 333
166 Bedford Highway
Halifax, NS B3M 2J6
Tel: 902-457-6339
www.msvu.ca
6. Best Institutional Annual Report
This award is based on excellence in concept, graphic design and editorial content with regard to the objective of communicating your institution’s sense of accountability to its community and constituencies. Consideration will be given to the extent to which the unique qualities of your institution have been captured, as well as the stated goals of the report and how well you met them. The most recent annual report published by your institution is eligible for entry. Submit four copies.
Nathalie Benoît
Directrice
Division de la promotion institutionnelle
Service des communications
Université du Québec à Montréal
Case postale 888, succursale Centre-ville
Montréal (Québec) H3C 3P8
Tel: 514-987-3000 ext. 3974
Fax: 514-987-7906
Benoit.nathalie@uqam.ca
STUDENT RECRUITMENT
7. Best Program: Student Recruitment
A wide variety of programs are eligible for consideration. Please note that this category can include programs and any events that are a component of the program.
Judges will look for a clear sense of overall goals, evidence of effective planning, innovative ideas, a statement of goals and conclusive evidence of success. Programs may be new or ongoing, but must have been in place long enough to provide ample evidence of results.
Events will be evaluated based on the relationship between your event and the unique characteristics of your institution, level of personal contact, stated goals and how well they were met.
Explain how a program supports the institution’s overall Advancement goals. Include a description of planning and execution and materials used in the program.
This category recognizes successful marketing strategies and techniques in an ongoing program. Judges will look for an understanding of your institution’s mission, strengths and unique qualities and how well they are communicated to prospective students.
Maxim Bonin
Agent d’information
Division de la promotion institutionnelle
Service des communications
Université du Québec à Montréal
Case postale 8888, succursale Centre-ville
Montréal (Québec) H3C 3P8
Tel: 514-987-3000 ext. 1790
bonin.maxim@uqam.ca
8. Best Student Recruitment Viewbook
This category recognizes excellence in recruitment viewbooks, the major promotional piece designed to attract new and primarily first-year students. Judges will evaluate content, writing, design and photography which combine to capture the unique qualities of your institution. They will also consider stated goals and how well they were met. Viewbooks designed to attract students to the 2007/2008 academic year are eligible. Submit four copies of each entry.
Karen Ditty
Manager, Communications & Publications
Enrolment Services
Concordia University
1455 de Maisonneuve Blvd. W., S-LB 701
Montreal, QC H3G 1M8
Tel: 514-848-2424 ext. 4770
Karen.Ditty@concordia.ca
ELECTRONIC MEDIA
9. Best Audio, Video or Multi-Media Presentation
Entries may include audio, video, slide or multi-media presentations and films of no more than 30 minutes in length produced for fundraising, student recruitment, news and information or general promotional purposes, etc. Judges will evaluate objectives, content, script, photography, soundtrack, editing, how well the institution’s mission is communicated, stated goals and how they were met. Submit four copies of each entry. For videos, send in DVD format.
Justin Christie
Communications + Marketing Department
Durham College/UOIT
2000 Simcoe Street North
Oshawa, Ontario L1H 7K4
Tel: 905-721-2000 ext. 2106
justin.christie@dc-uoit.ca
10. Best Institutional Homepage on the World Wide Web
This category recognizes excellence in the development of institutional homepages on the World Wide Web. Judges will evaluate the overall effectiveness of your institution’s official homepage with regard to institutional identity; availability of appropriate and desirable links; ease of use; consideration of the institution’s audiences; and quality of multi-media presentations (if any) linked to the homepage. Efforts related to innovation and design will also be considered. Please include the goals of the site and how well they have been met. Submit the address of your institution’s official home page. Entries will be judged between March 7 and April 11, 2008.
Beth Ryan
Web Manager (Acting)
Web Content Services
Marketing & Communications
Memorial University of Newfoundland
Tel: 709-737-6717
bryan@mun.ca
11. Best Department or Program Site on the World Wide Web
This category recognizes excellence in the development of the World Wide Web for the purposes of Advancement in the any of the CCAE membership constituencies. Judges will evaluate the overall effectiveness of departmental or program web sites in communicating information or a message; ease of use; availability of appropriate links; accessibility; opportunities for interactive use; quality of multi-media presentations (if any); and use of innovative technologies. Efforts related to design and institutional identity will also be considered. Include the goals of this web site and how they were met. Submit the address for the site to be entered as well as the address of your institution’s official home page. Entries will be judged between March 9 and April 14, 2007.
Sylvain Bédard
Agent d’information
Division de la promotion institutionnelle
Service des communications
Université du Québec à Montréal
Case postale 888, succursale Centre-ville
Montréal (Québec) H3C 3P8
Tel: 514-987-3000 ext. 2471
Fax: 514-987-7906
bedard.sylvain@uqam.ca
12. Best E-Innovation in University Advancement
This category recognizes how Advancement professionals are using technologies to develop innovative programs and practices to build relationships with their institution. Examples include Intranet development, Email campaigns, interactive web services, virtual reunions, photo manipulations, chat rooms and more.
Submit a statement of objectives and results, including access to web sites, any printed support materials and statistical data. Judges will consider creativity, uniqueness, implementation, stated goals and how they were met. Send four copies of all materials.
Note: This category covers all areas of Advancement activity including but not limited to, Government Relations, Development, Alumni Affairs, Public Affairs and Student Recruitment.
Tanya Jacobson Gundlock
Director of Communications
University of Lethbridge
4401 University Dr. W.
Lethbridge Alberta T1K 3M4
Tel: 403-329-2704
tanya.jgundlock@uleth.ca
PRINT MEDIA
13. Best Magazine
This category includes all general and special interest magazines sent to alumni or other external audiences (e.g., research, fundraising, alumni or university magazines). Must be published more than once a year. Judges will evaluate content, writing, editing, design and photography, as well as the stated goals of the magazine and how they are met. This category is meant for institutions with an operating budget larger than $100,000 for this publication.
Submit at least two issues and send four copies of each issue as well as an annual operating budget which includes all expenses related to staffing, design, printing and freelance photography and writing. Please also indicate all advertising revenues separately. Submissions without budget figures included will not be judged.
Deb Hornsby
Director of Communications
The Banff Centre
107 Tunnel Mountain Drive
Banff, Alberta T1L 1H5
Tel: 403-762-6333
debra_hornsby@banffcentre.ca
14. Best Magazine – Under $100,000
Popular after it’s inception in 2002, this category will be further defined into two groups. Like the other Magazine category, this category includes all general and special interest magazines sent to alumni or other external audiences (e.g., research, fundraising, alumni or university magazines). Must be published more than once a year. Judges will evaluate content, writing, editing, design and photography, as well as the stated goals of the magazine and how they are met. This category is meant for institutions with an operating budget for the magazine of less than $100,000.
Submit at least two issues and send four copies of each issue as well as an annual operating budget which includes all expenses related to staffing, design, printing and freelance photography and writing. Please also indicate all advertising revenues separately. Submissions without budget figures included will not be judged.
Prizes will be awarded in two groups (1) Where the submission is from a medical/doctoral research intensive institution, and (2) Where the submission is from a liberal arts or independent school.
Karen Hanley
Associate Director
Alumni Affairs
University of Toronto, Trinity College
6 Hoskin Avenue
Toronto, ON M6P 1B5
Tel: 416-978-2651
karen.hanley@utoronto.ca
15. Best Print Ad or Ad Campaign
This award is given for advertising achievement and excellence in print (newspapers, magazines or outdoors). Submissions may be a single ad or series of ads promoting a specific event, program or other institutional initiatives such as recruitment, a grand opening, lecture series, or institutional image campaign. Ads must have appeared in the 2007 calendar year. Judges will consider design, creativity, stated goals and how well they were met. Audio-visual ads should be submitted in that category.
Submit finished works, unmounted tearsheets or a copy of the publication(s) in which your ad(s) appeared. Send four copies.
Marcel Dupuis
Directeur général du développement
Bureau du développement et
des relations avec les diplômés
Université de Montréal
3744, rue Jean-Brillant, bureau 480
Montréal (Québec) H3T 1P1
Mailing address:
C.P. 6128, succursale Centre-Ville
Montréal (Québec) H3C 3J7
Tel: 514-343-5869
Fax: 514-343-2203
marcel.dupuis@umontreal.ca
16. Best Brochure
This category is for any special purpose multi-page publication with saddle-stitched or bound pages. Examples include campaign brochures, recruitment viewbooks or residence guides. Judges will consider the purpose of each entry and its impact based on imaginative writing and design. They will also consider stated goals of each brochure and how well they were met. Please enter fundraising case statements in the case statement category. Submit four copies.
René Dupuis
Directeur
Services aux étudiants et aux étudiantes
Collège universitaire de Saint-Boniface
200, avenue de la Cathédrale
Winnipeg, Manitoba R2H 0H7
Tel: 204-237-1818 ext. 410
rdupuis@ustboniface.mb.ca
17. Best Flyer
This category is for any special purpose flyer that consists of a single printed sheet folded in any manner, or circulated unfolded, that is designed to convey information in a brief, interesting and effective manner. Examples could include mailing inserts, flyers for notice boards or information “take-aways”. Judges will consider the purpose of each entry and its impact based on imaginative writing and design. They will also consider stated goals of each flyer and how well they were met. Submit four copies.
Stephen Barrington
Director of Marketing and Communications
Vancouver Community College
1155 East Broadway
Vancouver, BC V5T 4V5
Tel: 604-871-7063
sbarrington@vcc.ca
18. Best Poster
Entries will include single sheet posters produced for any purpose such as student recruitment, institutional identity, events or program advertisement and fundraising or alumni programs. Judges will evaluate entries on the most effective and appropriate use of graphics and text for the intended audience. Please include the goals of the poster and how they were met. Submit four copies.
Sherrell Steele
Manager, School of Communications
Grant MacEwan College
Centre for the Arts and Communications
Room 441B. 10045 – 156 Street
Edmonton, AB T5P 2P7
Tel: 780-633-3543
Fax: 780-497-4307
Cell: 780-298-6149
SteeleS2@macewan.ca
19. Best Newsletter (print or electronic)
This category recognizes excellence in newsletters published for either internal or external audiences. A newsletter is defined as a multi-page periodical, usually, but not necessarily, 8.5 by 11 inches, printed on paper stock, comprising mainly short news and information articles. It should be published more than once a year and should contain a maximum of 12 pages per language. Judges will evaluate content, writing, design and photography. Include the goals of your newsletter and how they were met. Submit at least two issues, and send four copies of each issue.
Linda van der Zande
Publications Officer
Office of Communications
University of Northern British Columbia
3333 University Way
Prince George, BC V2N 4Z9
Tel: 250-960-5627
lindav@unbc.ca
20. Best Newspaper (print or electronic)
Entries in this category must be published at least 10 times a year, on newsprint or equivalent stock, and contain a significant proportion of news stories and feature articles, including issues important to your campus community and higher education in general. May be intended for internal or external audiences. (In considering your periodical’s content and policies, you may wish to enter it in the Best Newsletter category instead.) Judges will evaluate content, writing and design. Please include the goals of your newspaper and how they are met. Submit three issues, which need not be consecutive, and send four copies of each.
Randy Schmidt
Associate Director, UBC Public Affairs
310-6251 Cecil Green Park Road
Vancouver, BC V6T 1Z1
Tel: 604-822-1266
randys@exchange.ubc.ca
21. Best Photograph
This award recognizes the best original photograph to appear in an institutional publication. Black-and-white or color photography may be entered. Judges will assess composition, technical quality, appropriateness and creativity. Photos must have been shot in 2006 or 2007 and published in 2007. Please include the goals of the photograph and how they were met. Submit four copies of each print and four copies of the publication in which it appeared.
Chris Petty
Editor of UBC’s Trek Alumni magazine
University of British Columbia
310-6251 Cecil Green Park Road
Vancouver, BC V6T 1Z1
Tel: 604-822-8914
Cell: 604-317-3901
chris.petty@ubc.ca
WRITING
22. Best Writing/Article – English Language
This category recognizes excellence in reporting and writing for articles published in the 2007 calendar year. Articles may be on any topic but must have appeared in institutional magazines, newspapers, newsletters or other publications for internal or external audiences. This category includes feature stories, news, editorials or articles written to persuade or clarify complex issues. Judges will consider writing style, organization and clarity, the complexity of the subject, and the ability of the writer to present the material in a creative and compelling manner.
Submit four copies of tearsheets or the publication in which the article appeared. In the case of a series of stories, submit one story only. Other stories in the series cannot be entered.
Barbara Black
Editor, Concordia Journal
University Communications Services
Concordia University
1455 de Maisonneuve Blvd. W., S-GM 606 05
Montreal, QC H3G 1M8
Tel: 514-848-242 ext. 4882
Barbara.Black@concordia.ca
23. Best Writing/Article – French Language
This category recognizes excellence in reporting and writing for articles published in the 2007 calendar year. Articles may be on any topic but must have appeared in institutional magazines, newspapers, newsletters or other publications for internal or external audiences. This category includes feature stories, news, editorials or articles written to persuade or clarify complex issues. Judges will consider writing style, organization and clarity, the complexity of the subject, and the ability of the writer to present the material in a creative and compelling manner.
Submit four copies of tearsheets or the publication in which the article appeared. In the case of a series of stories, submit one story only. Other stories in the series cannot be entered.
Daniel Baril, journaliste Forum
Bureau des communications et des relations publiques
Université de Montréal
Par messager :
Pavillon 3744, rue Jean-Brillant, bureau 490
Montréal (Québec) H3T 1P1
Par courrier régulier :
C.P. 6128, succursale Centre-ville
Montréal (Québec) H3C 3J7
Tél. : 514-343-6111 p. 8879
daniel.baril@umontreal.ca
24. Best News Release – English
This category recognizes excellence in news release writing. Entries in this category will be judged on writing style, organization and clarity and the ability of the writer to present the material in a creative and compelling manner. Note: entries will be judged on the quality of the writing, goals and the results. Do not include press clippings or transcripts. In the statement of objectives, briefly summarize the response generated in the print and electronic media.
Submit a single news release or a series of up to three closely related releases as they were produced for distribution. Send four copies of each release.
June Davidson
Associate Director, Communications and Marketing
Room 218 Hicks Building
Dalhousie University
Halifax, NS B3H 4H6
Tel: 902-494-2804
june.davidson@dal.ca
25. Best News Release – French
This category recognizes excellence in news release writing. Entries in this category will be judged on writing style, organization and clarity and the ability of the writer to present the material in a creative and compelling manner. Note: entries will be judged on the quality of the writing, goals and the results. Do not include press clippings or transcripts. In the statement of objectives, briefly summarize the response generated in the print and electronic media.
Submit a single news release or a series of up to three closely related releases as they were produced for distribution. Send four copies of each release.
Jenny Desrochers, conseillère en relations de presse
Université du Québec à Montréal – UQAM
Service des communications
Division des relations avec la presse
Case postale 8888, succursale Centre-ville
Montréal (Québec) H3C 3P8
Tél. : 514-987-3000, poste 7730
desrochers.jennifer@uqam.ca
PROGRAMS
26. Best Community Outreach Program
Expanded from the previous category for Corporate Partnership, this category now covers any program that involves your non-institutional (student, alumni and staff) community in the life and work of your institution – enhancing the town-and-gown relationship. Examples include local fundraising drives, community literacy programs, student/community volunteer interactions. Judges will look for clear objectives, sound planning and execution and a visible positive increase in the relationship between your institution and the community within which it resides.
Diana Grier Ayton
Manager, Alumni Communications
McGill University
1555 Peel Street, Suite 918
Montreal, QC
H3A 3L8
Tel: 514-398-3552
diana.ayton@mcgill.ca
27. Best Donor or Volunteer Recognition Program
This category reflects the important role that donors and other volunteers play in the success of Advancement initiatives. How we recognize these members of our community can help foster their future involvement. Donor or volunteer recognition might occur as a result of a fundraising campaign, event, community outreach programs, long-time service or special achievement. Judges will look for clear recognition criteria, innovative ideas, effective planning and execution.
Along with your statement of objectives and results, include a description of the planning and delivery of recognition, any support materials, and the goals of recognition and how they were met. Submit four copies.
Peter S. Morris
Director of Public Affairs
Division of Marketing and Communications
Arts and Administration Building
Memorial University of Newfoundland
St. John’s, NL A1C 5S7
Tel: 709-737-2455
Cell: 709-687-9239
Fax: 709-737-8699
pmorris@mun.ca
28. Best Special Event
Included in this category are individual events such as open houses, convocations, building dedications and fundraising galas aimed at various constituencies. Judges will look for good planning, creativity and successful implementation. Individual alumni events should be entered in the relevant category.
Submit a statement of objectives and results. Include the intended audience, a description of the planning process and the event itself, as well as the goals of your event and how they were met. Include any printed material designed for the event such as invitations, programs and brochures, along with any media coverage (internal or external) of the event. Send four copies of all materials.
Michael Pickard
Associate Director, Marketing
Division of Marketing and Communications
Arts and Administration Building
Memorial University of Newfoundland
Elizabeth Avenue
St. John’s, NL A1C 5S7
Tel: 709-737-8666
www.mun.ca
29. Best New Idea: Creativity on a Shoestring
A perennial favorite, this category recognizes innovative solutions or new and imaginative ideas that are low cost and make the work of professionals in alumni, development, public affairs or student recruitment offices easier or more effective.
Include evidence of implementation, objectives and results achieved. Fully disclose all related costs, both internal and external, and indicate any savings achieved. Submit four copies of all materials.
Susan Atkinson
Communications and Marketing
Sheridan College
1430 Trafalgar Road
Oakville, ON L6H 2L1
Tel: 905-845-9430 ext. 2096
susan.atkinson@sheridanc.on.ca
30. Best Program: Independent School or Small Shop
Does your Advancement office operate with four people or less? Do you feel like you always work on a shoestring? Don’t know where to put all the hats your staff wear? Enter your most effective program without competing against large offices. Programs from small shops in Public Affairs and Communications, Development, Alumni Relations or Recruitment are eligible for this category. Entries will be judged against each other.
Alison Holt
Executive Director of Advancement
Greenwood College School
443 Mount Pleasant Road
Toronto, Ontario M4S 2L8
Tel: 416-545-5103
alison.holt@greenwoodcollege.com
